When preparing for a business sale, the owner of a company should know that control elements are priced differently than synergy elements.

When preparing for a business sale, the owner of a company should know that control elements are priced differently than synergy elements and therefore understand the potential buyer’s intentions accordingly, so that he maximizes the amount received. There are investors who reach only for control and mind the advantages of being publicly traded and investors like conglomerates or investment funds who are looking especially for synergies and liquidity in their targets.